Apple products are about 30-40% expensive than the products of their competitors which provide similar features and specifications on a very cheap rate. The question arises why people still go for Apple products even when they have to pay extra money? The explanation to this question is that people do not buy products to fulfill their needs, they also want a brand name that can be identified worldwide, which can be repaired and serviced anywhere on this globe, and the most important reason of all is that the product should have a variety of accessories and add-ons which can enhance their experience of using the product.
Steve Jobs of Apple Inc. understands these requirements of their customers, that’s why in addition to providing sales and services of world class standard, they also launch new and innovative accessories for the Apple products regularly. The examples of such innovative and unique accessories are, Apple iPod wireless USB speakers, charging docks, unique straps for apple iPod nano, 3D view for iPhone and etc. And now, with the introduction of the new iPad, Apple does not plan to slow down on the accessories.
The Offcial iPad Case
Recently, Apple has launched a new carrying and protecting case for its iPad and iPad2 devices. This case is just another example of the innovation Apple is bringing into the market, and how hard it is for competitors to beat this! Not only does this Case look sleek and stylish, but it has amazing features too! Its micro fiber interior safeguards your iPad’s screen, and it is available in a variety of colors. Also, it can twist and turn in different shapes to help you type or watch a movie. It is available in market for a whooping $54, which makes it equivalent of around 4600 Pakistani Rupees.
Now naturally, the fact that Apple launches dozens of Accessories every year, it would need patenting. But it is still under discussion as to why there was a need to get this cover a patent. Sure it is better than the rest of the covers available in the market, but getting a patent doesn’t make it special enough to be sold at double the price of an average cover like this in market. Maybe Apple just wants to scare all the competitors off by suing them for any kind of replication. Because it can be clearly seen that Apple really is Patenting everything.
It can clearly be seen how Apple’s mind works. By getting a patent for this cover from the US Patent office, they are turning it into the Official Cover of the iPad, and trying to make it look even more special than it already is. If Apple really wants to be the sole producer of accessories like this for its products than it should also sell it at a reasonable price, otherwise it will negatively affect the sales of both its products and their accessories.