Bing Search app has made its debute in the iPhone app store yesterday and can be downloaded directly to the iPhone, for free.
This application supports direct Web searches, providing suggestions as you type search terms, together with other specialized queries supported by Bing, including voice search, which allows you to say the word you want to search for into the phone, allowing Bing to find the relevant results. It also has the capability to find a map, if it has a location, plus images, videos, maps, business locations, and news.
In order to fight off its major competitor, the Google Mobile App, Bing also has the capability to plug into the iPhone’s GSP. This allows the application to return locally related search results when you are seeking places such as restaurants, banks, or theaters. Bing will then show either driving or walking directions to those places.
Several useful tools have been integrated into the app’s map interface, including local traffic display and step-by-step directions.
According to the CEO, Steve Ballmer, Microsoft’s strategy is to concentrate on developing software for smartphones. Although Windows Mobile 6.5 may have disappointed many, Windows Mobile 7.0 is scheduled to come out in 2010 and will fulfill all user expectations.
Microsoft said that it has used Seadragon technology at the backend in its mapping application, allowing users to swipe through directions, pinch to zoom in/out, as well as pan around maps.
Some of the other features include daily image from Bing.com, tips and tricks on the home page, a “locate me” functionality, the ability to add push-pins and save locations, and the ability to show multiple locations on a single map.
Bing has been made available for BlackBerries, Windows Mobile phones and other mobile browsers. Moreover, it will also work with any iPhone or second-generation iPod touch running iPhone OS 3.0 or later.