Barnes & Noble Launches Free Wi-Fi

Posted on 29 July 2009

Barnes & Noble are hoping to sell more e-books so that they can compete with Amazon.com‘s Kindle.

On Tuesday free Wi-Fi has been launched by Barnes & Noble at its bookstores, which provides a convenient way to buy and download electronic books to its customers.

AT&T will provide the free wireless hotspots, by which Barnes & Noble’s paid Wi-Fi network has been managed since 2005. In 50 states 777 stores are being operated by the bookseller and it offers more than 700,000 e-book titles.

Being a part of the Wi-Fi offering, the customers of Barnes & Noble can choose to receive coupons to the in-store cafe, they can have notices on author book signings and also can get other messages when the customer logs in to the Wi-Fi service.

Barnes & Noble is giving a boost to its e-book business tin order to counter the success that its rival Amazon has had with its Kindle e-reader. It is a device, by which a free wireless connection is provided to buy and download e-books from Amazon, accounts for 35% of book sales for those editions in which there has been an availability of Kindle versions.

In order to compete with Amazon, Barnes & Noble has just about matched Amazon’s e-book pricing of about $10 a title. Earlier this year, Fictionwise, the owner of eReader.com has been bought by Barnes & Noble. This site is considered to be one of the most popular e-book stores on the Web.

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R. MAK. - who has written 228 posts on ixibo.

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